Salesforce, Inc. ’s CRM Data Cloud is showing rapid growth, with annual recurring revenues (ARR) soaring 120% year over year to cross the $1 billion mark in the first quarter of fiscal 2025.

And CMOs have evolved from brand stewards to system architects. This shift redefines the value that marketing brings to the business. And it starts with a modern marketing mandate. That mandate? CMOs ...

Target Audience: B2B companies with channel sales models Partner program managers RevOps and sales enablement leaders Salesforce admins/consultants working in partner ecosystems I. Introduction ...

U.S. retail sales rebounded more than expected in June, suggesting a modest improvement in economic activity and giving the Federal Reserve cover to delay cutting interest rates while it gauges ...

Most companies chase new customers and overlook the goldmine they already have. Sales expert Robert Knop shares how shifting focus to client retention — and using LinkedIn to do it — can drive ...