Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on building brand awareness and generating leads, while ...

Experienced marketing leader, copywriter, and storyteller. Writing about various topics in the business and education sector. For more information or to read recent articles — visit my website at ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

We don’t need yet another panel on “why women belong in leadership.” We need to listen to the women already driving revenue and hear how their methods reshape how we lead, hire, and grow. Through the ...

What do sellers need more than anything? They need to understand buyers in a way that enables them to build relationships and drive revenue. But there's a problem. There is a disconnect between Sales ...

LinkedIn — the Microsoft-owned social platform for those networking for work or recruitment — is now 21 years old, an aeon in the world of technology. To stay current with what the working world is ...

Major tech companies, such as Dell, Google, Oracle, and Intel, have been beefing up their sales and marketing organizations in Texas as they adapt to major changes in the enterprise market. For ...

Intel’s partner-centric Sales and Marketing Group plans to cut jobs and ‘simplify programs’ as part of a directive to slash costs by more than 35 percent by the end of the year, CRN has learned. The ...