A B2B sales strategy plan will provide space for you to outline your B2B sales objectives and revenue targets, as well as prompts to ensure you create the type of sales content that really speaks ...

And because of the high value and long-term commitment, B2B sales tend to have lower conversion rates than B2C. Getting enterprise clients onboard requires planning and a highly targeted approach.

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan ... brand strategy to marketing tactics to sales ...