A true business-to-business sales presentation has one purpose: To frame the rationale for a business relationship between the selling company and the prospective buying one.

Lloyd Lofton is the founder of Power Behind the Sales. He is the author of The Saleshero’s Guide To Handling Objections, voted 1 of the 11 Best New Presentation Books To Read in 2020 by ...

Sales presentations to large groups of people are tough to do well. Here's a quick way to assess whether your sales presentation will really close the deal, based upon conversations with ...

Whether your presentation is slide-based or video-based, imagery helps you tell your story. There is no better way to showcase the versatility of the Ginsu knife than an actual demonstration.