By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term ...

President Donald Trump’s pick to be U.S. surgeon general has said the nation’s medical and food systems are corrupted by ...

According to new data from LinkedIn, 94% of the 3,000 B2B marketers it surveyed globally say influencer marketing is among ...

Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

New insights from a study that online insights platform GWI did for us on the retail industry highlight the growing role of ...

There’s not much that influencer Victoria Tyler doesn’t post on social media about her nearly four-year journey living with the autoimmune disorder known ...

Pride Month is a time of celebration, awareness, and visibility for the LGBTQ+ community. It's also a period when major ...

Once the “home of livestreaming,” the Regent International Center in Hangzhou has fallen on hard times. Investors hope a ...