How AI changes online shopping, Kimmel is back on the air, Cracker Barrel expects to lose traffic after rebrand issues.

Retail’s next battle is checkout. Sephora and Condé Nast are betting on creator storefronts turning influencers into ...

TikTok Shop hasn’t just evolved the way consumers buy beauty products — it has also propelled a new subset of influencers into the mainstream. Hair care influencer Danielle Athena, for instance, was ...

Capital One COF has settled a lawsuit by social media creators who claimed that the bank’s free browser extension deprived ...

And comedian Jack Whitehall also uses email lists for his comedy tour announcements, cutting out the middleman and keeping ...

In an ecosystem where direct linking in feed posts isn’t allowed, Instagram influencers, particularly in fashion and activewear, have developed a sophisticated, multi-channel strategy to convert ...

The credit card giant has reached an agreement to settle a class-action lawsuit involving its coupon-finding browser ...

BUZZ BOMB™ engages three specialized fitness influencers to grow the brand The influencers have hundreds of ...

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term influencer partnerships. Earned trust. Having built credibility over their ...

Star power remains, but influencer marketing is giving brand campaigns a new kind of sparkle this festive season ...

In a two-week-long auction at Lexington’s Keeneland Yearling Sale, more than 3,000 horses sold, totaling more than $530 ...