Let's explore the operational and data architecture challenges that must be solved to roll out credits-based pricing.

For SaaS businesses eyeing a successful exit, particularly when engaging with sophisticated Private Equity (PE) and tech ...

In the dynamic world of Software as a Service (SaaS), metrics serve as the compass guiding businesses through the labyrinth of challenges and opportunities. From fledgling startups to established ...

Customer experience (CX) is a critical function for any SaaS business. But all too often, CX teams are left to fend for themselves when it comes to tracking critical metrics across the customer base.

Rocket CRM, a SaaS platform designed to help businesses manage and optimize their customer interactions, has introduced a ...

Snowflake (NYSE: SNOW), the data warehousing specialist, has traded like a typical software-as-a-service (SaaS) stock since ...

Acquiring new customers is one of the toughest challenges in SaaS. You’re competing in a crowded market, fighting for attention, and trying to make every marketing dollar count. That’s where working ...

The SaaS business model is unique and has a host of key operating and financial metrics to analyze. Certain metrics, such as Rule of 40, are key in determining a company’s success rate.

Funding is perhaps both the most basic of those metrics, and the most overlooked. Examining the ratio of money invested in marketing to the revenue that a SaaS company is aiming to generate may ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

NEW YORK & DALLAS, December 03, 2024--(BUSINESS WIRE)--Thryv® Chairman and CEO Joe Walsh will review the vision for expanding Thryv’s do-it-all small business software platform today at Thryv ...