SWOT refers to strengths, weaknesses, opportunities and threats. SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company's ...

Convert the SWOT analysis into a strategic plan. Members of the analysis team take the bulleted list of items within each category and create a synthesized plan that guides the original objective.

Findings are reviewed by our editorial team. The author and editors take ultimate responsibility for the content. SWOT analysis stands for strengths, weaknesses, opportunities, and threats.