Call me a dreamer, a utopian, or just ridiculous, but I think we're long overdue for a new renaissance in the American ...

Two Indian entertainment companies are teaming up to tackle one of the industry’s most persistent challenges: creating viable theatrical pathways for independent films in a market dominated by ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

Using a Tesla Model Y for a driver's training test may be a bad idea, with another example of a failure due to advanced vehicle features. TSLA stock is moving in positive territory. Track the latest ...

Between what a lot of clients think they want from an agency (a vendor of services) and what they really need (a provider of ideas) is the middle—where most agencies are today. And the middle of the ...

Google is enhancing Meridian, its open-source Marketing Mix Model (MMM), to help marketers make smarter, more precise budget decisions. Why we care. Understanding ROI across channels is increasingly ...

Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks ...

Social media, online reviews and email are some of the major players in the small-business marketing space. Many, or all, of the products featured on this page are from our advertising partners who ...

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new ...