Blues unveil new primary uniforms inspired by Winter Classic jerseys Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

"That has been a project probably 10 years in the making," Chapman said. "Our intention was to create a secondary mark that said 'St. Louis' and obviously the 'STL,' anyone who sees that, they ...

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s original look. St. Louis Blues unveil new uniforms, logo Skip to ...

This logo stands for creativity, this logo invokes pride, it salutes St. Louis' impact on music tipping a cap to W.C. Handy, Scott Joplin, Miles Davis, Ike and Tina Turner, Chuck Berry and a ...

However, they include single-color numbers and a new interlocking STL logo on the pant leg. Fans shared their reactions to the new jerseys on X. "Hot take the adark blue was better," one fan said.

The new "STL" logo created by the St. Louis Blues for the Winter Classic is made to look like a treble clef. Ben Jackson/NHLI via Getty Images I’ve always been a sports guy.

Even the pant legs got some love, now featuring a “STL” logo. Advertisement The return to the team’s original 1967 color palette, the vibrant blue and yellow, honor the franchise’s roots.