This logo stands for creativity, this logo invokes pride, it salutes St. Louis' impact on music tipping a cap to W.C. Handy, Scott Joplin, Miles Davis, Ike and Tina Turner, Chuck Berry and a ...

Blues unveil new primary uniforms inspired by Winter Classic jerseys Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

Even the pant legs got some love, now featuring a “STL” logo. Advertisement The return to the team’s original 1967 color palette, the vibrant blue and yellow, honor the franchise’s roots.

"That has been a project probably 10 years in the making," Chapman said. "Our intention was to create a secondary mark that said 'St. Louis' and obviously the 'STL,' anyone who sees that, they ...

The new "STL" logo created by the St. Louis Blues for the Winter Classic is made to look like a treble clef. Ben Jackson/NHLI via Getty Images I’ve always been a sports guy.

The St. Louis Blues debut retro-inspired uniforms and new logos for the 2025-26 NHL season, blending vintage style with fresh designs. What do you think?

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

But what I really like is the addition of an interlocking 'STL' logo on the pant leg. This new mark (there are two others – one a fleur-de-lis and the other a trumpet featuring the famed Gateway ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.