These messages use protocols that were standardized in 1985 by the Global System for Mobile Communications (GSM), about a decade before the first text was sent. The very first SMS message was a ...

SMS and MMS marketing, otherwise known as text message marketing, is when businesses send marketing communications, like offers and incentives, directly to their target customers’ phones. It’s similar ...

SMS stands for "Short Message Service" and refers to standard text messages on cellular devices. SMS text messages are more simplistic than MMS texts, which support multimedia content. When and if ...

SMS (Short Message Service) is the most basic form of text messaging and has been around since the early days of mobile phones. It allows users to send plain text messages with a strict character ...

Text message surveys can be a great way to gather feedback from your customers. Here’s how to take advantage of this SMS tool.

At its core, SMS, or short message service, is a text-only format capped at 160 characters. It does not include multimedia content, such as video or images. Developed in the 1980s, SMS is among the ...