As first reported by CNBC, Tigeraire officials contend the Sun Day Red logo “unlawfully hijacked” the design of its branding. Tigeraire’s logo also contains a leaping tiger.

When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete. The mark shows a tiger made from 15 stripes to ...