Explore these five essential Google tools that support technical SEO, site speed, content research, and security – all free ...

Google Search Console helps monitor site performance and fix indexing issues.Google Analytics tracks user behavior to inform ...

Google Analytics 4 collects quite a few metrics by default, but there are times when you need something other than the default. That is where custom metrics comes in. Screenshot from GA4, October 2022 ...

Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use. So ...

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO.

In theory, Google Analytics 4 (GA4) was meant to fix the gaps left by Universal Analytics: cross-platform tracking, privacy-centric design, and predictive insights that reflect today’s user journey.

However, it’s important to note that rankings alone don’t necessarily translate to SEO success, and the true metric of SEO performance is the amount of organic traffic driven to your site.

To help marketers navigate the platform better, Semrush created an infographic (below) covering the 12 key metrics to track in Google Analytics. The infographic, which was based on this blog post , ...

Dig deeper: 10 SEO challenges faced by fast-growing SaaS companies Rethinking SEO metrics through a user-centric lens. When you incorporate user-focused data into your SEO metrics, you can enhance ...

SEO forecasting is essential for predicting the future performance of your strategies, measuring progress, and making data-driven decisions.. This guide will show you how to use Google Sheets to ...

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis. The post How to use GA4 annotations to add context and clarity to your ...