In theory, Google Analytics 4 (GA4) was meant to fix the gaps left by Universal Analytics: cross-platform tracking, privacy-centric design, and predictive insights that reflect today’s user journey.

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure ...

SEO expert Lily Ray shared the Google Travel graph below on a LinkedIn post a few months ago. It only takes a quick glance to see significant month-over-month growth of Google’s/travel ...

SEO forecasting is essential for predicting the future performance of your strategies, measuring progress, and making ...

The Knowledge Graph is well known throughout the SEO community as a knowledge base that collects data from a variety of sources across the Web to enhance its search results. But will its technology be ...

It's time to set up your SEO reports in Google Analytics 4. Here are three common and useful reports to get started with. As an analyst, marketer, or SEO, you probably have some go-to reports you ...

It’s ironic that Google itself hammered the last nail into the coffin for SEO. But it’s not a mistake. Or a surprise. Let me connect some dots. Even if you don’t put glue on your pizza ...

Search Engine Land » Platforms » Google » Google Analytics » News from Google I/O for technical SEO practitioners and site developers Share Announcements at Google I/O last week include those ...

3. It Supports Content Marketing. Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results.