For what brand would not want its logo to be emphasized? And if a company’s goal is to use its logo to communicate boldness as a brand attribute, the single most obvious, literal, no-brainer way ...

With such popularity and influence, you might start wondering, why was the Mack truck named the way it was and how did a bulldog become its logo? Both traditions started early on in the company's ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

EXCLUSIVE: Danny Feldheim has joined The Walsh Company as EVP Television. Feldheim was brought in to help lead The Walsh Co.’s push into TV, with a primary focus on the company’s renewed ...

EXCLUSIVE: Quantify, a newly launched film sales and distribution company, is set to make its official debut at the 2025 Cannes Marché du Film, Deadline has learned. A collaboration among Nu ...

With the commencement of commercial trucking services, Aurora has become the first company to operate driverless services on public roads in the US. Check out Aurora’s self-driving truck ...

Nintendo is suing accessory firm Genki for trademark infringement after it shared renders of a Nintendo Switch 2 "mockup" months before Nintendo revealed official images of its new console.

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

as the company itself hasn’t commented on why it did that. Then, there are publications like The Sun, which did a massive “breakdown” of the logo’s color change and what “it may mean.” ...

Unity Biotechnology, a Bay Area company that once won high-profile backers and a $700 million valuation for its research into aging, is now laying off every one of its remaining employees.

As many of the platform users are children, the company may have wanted to steer away from these hostile associations. The reaction to the new Roblox logo from gamers has been mainly negative ...

It is one of the most instantly recognisable symbols of any tech company. But now, Google has updated its iconic logo for the first time in a decade. In the new icon, the blocky red, yellow ...