Bear Grylls tried out this approach on TV and explained that the SAS had adopted it as an important survival method in their training manual. "It was Linda; the idea was all hers," says Douglas.

STORY: SAS has kept its survival hopes alive. The Scandinavian airline has secured new bridge financing to tide it over. It’s signed a $700 million deal with U.S. private equity firm Apollo ...

Scandinavian airline SAS kept its bid for survival aloft at the weekend by securing bridge financing through bankruptcy protection proceedings and sent its shares 9% higher on Monday. STOCKHOLM ...