Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...

Ryan talks about Chris Evans returning as Johnny Storm aka The Human in Deadpool & Wolverine. Let me know what you think in ...

Actor Jake Gyllenhaal has offloaded his stunning Tribeca condo for $14 million-providing one lucky (and very wealthy) buyer with the opportunity to rub shoulders with a host of celebrities who also ...

Now, DC and comic book fans can watch the new hit film when it releases on digital. Gunn revealed when the digital release ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

Maximum Effort created the video in which Gwyneth Paltrow acts as a temporary spokesperson for Astronomer, the tech company at the center of the Coldplay kiss cam scandal.

Director Michael Bay quits the upcoming Will Smith-led Netflix film Fast and Loose following creative disagreements ...

Wrexham new boy Josh Windass has an impressive CV after spending time with Sheffield Wednesday and Rangers, but the attacking midfielder's career has seen several controversies ...

With Astronomer, Ms. Paltrow did what she always does: transform an apparent P.R. disaster into a marketing moment. She has ...

Astronomer’s comeback after the inglorious exit of its former CEO Andy Byron is a case study for crisis management ...

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.