Normally, the Rollova 2.0 digital ruler sells for $119, but for a limited time, you can enter the code MEASURE18 at checkout and take this baby home for just $76.99.

Until that day comes, we’ll just have to settle for steps beyond the wooden ruler — like the Kickstarter darling, the Rollova 2.0 Digital Ruler ($76.95, 13 percent off, from TNW Deals).

The Small Q Electric Ruler is currently available on the Xiaomi Youpin platform The electric ruler supports a single practical ranging from 0 to 9.99 meters, with a maximum measuring distance of ...