Dove, a beauty brand known for its 20-year marketing campaign around showcasing “real bodies,” has taken the initiative a step forward in the age of AI.

Dove, a beauty brand known for its 20-year marketing campaign around showcasing “real bodies,” has taken the initiative a step forward in the age of AI.

To mark the 20th anniversary of the launch of its "Campaign for Real Beauty," Dove has restated its commitment to never using AI to represent real people in ads for its products.

Dive Brief: Dove has pledged to not use artificial intelligence (AI) to represent women in its advertising and communications as part of its long-running Real Beauty platform that is celebrating its ...

Dove – which makes soap, shampoo and deodorant – is one of the first major brands to suggest that AI-generated media could be harmful and should be improved, NBC News reported.It’s also one ...

In a new global study, the brand found that 39% of women feel pressure to alter their appearance because of what they see online, even when they know it’s fake or AI generated. As a result, Dove ...

This is why other brands should follow Dove’s lead and pledge not to use models generated by AI, either. But Dove still has more work to do. The company says it’s trying to put control of ...

But what I found just as interesting is that Dove chose to use AI as a brand differentiator. The video starts by telling us, “By 2025, ...

DOVE Chocolate is launching the Mom Experience Translator: an AI tool designed to help women looking to re-enter the workforce after taking a period of time from the workforce to raise children.

A representative for Dove attributed the figure to author Nina Schick, who shared AI predictions as part of a CES panel discussion in 2023. Schick at the time said that 90% of online content may ...