The 2024 Rose Parade and Rose Bowl game will take place on Wednesday, Jan. 1, 2025. What time does the 2024 Rose Bowl Parade start? The Rose Parade will be broadcast live at 11 a.m. ET/ 8 a.m. PT.

For over a century, the Rose Bowl Parade has been a classic New Year’s Day tradition — both for those who attend in person in Pasadena, California, and in more recent years, for those who ...