Then on Saturday, Lionel Messi upped the ante: stepping out with the same ultra‑rare, blinged-out Rolex Daytona “Barbie” at ...

The prestige of the Rolex 24 at Daytona is rooted in its 63-year history as a mecca of motorsports, and that reputation will be reaffirmed on the 12-turn, 3.56-mile road course in 2025.

Tempers were flaring at Rolex 24 At Daytona. The post Fans Trash FIA After an Action-Packed Rolex 24 at Daytona Shows the “Raw” Side of Racing appeared first on EssentiallySports.

A Modern-Day Newman Daytona As of June 2023, however, one didn’t have to turn to vintage to enjoy a Newman dial. To mark the 100th edition of LeMans, Rolex—a company which prides itself on ...

A Modern-Day Newman Daytona As of June 2023, however, one didn’t have to turn to vintage to enjoy a Newman dial. To mark the 100th edition of LeMans, Rolex—a company which prides itself on ...

Rolex has long been synonymous with the 24 Hours of Daytona, and thanks in part to IMSA's new GTP category, it's seeing the fruits of its labor once again.

As it's done for the past 32 years, the international racing season will crank to life in Daytona Beach with the Rolex 24 at Daytona. Before 1992, everything started with the SunBank 24 at Daytona.

NASCAR drivers have a storied history racing in the Rolex 24 at Daytona, although much less so this year. This year, NASCAR Cup Series drivers Bubba Wallace and John Hunter Nemechek helped set the ...