A Rolex Daytona is basically a Lambo for your wrist; it’s shiny, sexy, and heavily associated with speed. Due to its whopping resale value, huge demand, and tightly controlled supply ...

The one name that gives a more valuable addition to the world of horology is “The Rolex Daytona,” which exceeds in quality and functionality. Whether for its historical appreciation or its ...

A unique Rolex Cosmograph Daytona will be one of the highlights of Sotheby’s Important Watches auction in Geneva on May 11. The 1999 Cosmograph Daytona, Ref.16516, in platinum with a diamond-set ...

When Joe Biden wore a Rolex Datejust, a gift from his wife ... which they identified as either a reference number 116528 or 126508 Daytona, appeared to be made of solid gold and probably cost ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

The 2025 Rolex 24 at Daytona was finally done and dusted on Sunday, January 26. The 2025 IMSA SportsCar Championship’s season-opener, a 24-hour endurance sports car race, started on Saturday ...

For nearly 24 hours, IMSA drivers have been circling the Daytona International Speedway road course. It’s endurance racing ...

The prestige of the Rolex 24 at Daytona is rooted in its 63-year history as a mecca of motorsports, and that reputation will be reaffirmed on the 12-turn, 3.56-mile road course in 2025.