Rolex has unveiled its latest timepieces ahead of the 2025 Watches and Wonders in Geneva, with the all-new Oyster Perpetual Land-Dweller taking center stage. This marks the first entirely new ...

Here Are Rolex's Releases for Watches & Wonders 2025 Featuring the all-new Land-Dweller model, a new pastel look for the Oyster Perpetual family and more. Watches Mar 31, 2025 13.2K ...

WHEN IT COMES TO LOOKS and precision, Rolex watches are easily recognised and widely admired. At the same time, they are ...

Nancy Rica Schiff/Getty Images The new Rolex Oyster Perpetual Datejust 31 in steel, white gold and diamonds. $16,050, rolex.com.Photograph by Anthony Cotsifas. Styled by Linda Heiss ...

Indeed, Rolex itself released a line of colorful Oyster Perpetual models in 2020. Omega, Zenith, Bovet, IWC, and H. Moser & Cie all followed suit with kaleidoscopic designs.

The Gem-Set Lady-Datejust In 2021, Rolex introduced a new sparkling version of its Oyster Perpetual Lady-Datejust. This entirely gem-set version in 18 ct yellow gold is draped in glittering diamonds.

It is also one of Rolex’ more venerable lines, launched in 1945 as an entry-level model costing less than £100, around a third the price of a Datejust.

For those after a more traditional twist on the Datejust 36 formula, Rolex also unveiled two fluted dial models. The pick of the bunch is another Rolesor offering with a golden dial and Jubilee ...