Don't show up late if you want to see Daytona and the Rolex 24 star in Brad Pitt's F1 movie. The opening 10 minutes feature Daytona and New Smyrna.

In 2025, the Rolex Daytona, a once-humble motorsports timer, has become the most-flexed watch on the market. Here's everything you should know about it.

If you’re a super-collector these days—a true member of the Swiss-made cognoscenti—then you better have Rolex’s limited- and extremely special-edition “Le Mans” Daytona on your wrist ...

A singular Rolex Daytona in platinum with a mother-of-pearl dial and diamond hour markers will sell at a Sotheby's auction in Geneva in May.

Kristi Noem posted a video from a high-security prison in El Salvador while wearing a watch with an estimated pricetag of $50,000. What to know.

Unusual shows of passion, non-traditional viewing platforms added up to a winning Rolex 24 for the glass offices at IMSA.

It's not just drivers and race teams pushing themselves to the limit at the Rolex 24. Here's what goes into putting the race on.

IMSA stripped Tower Motorsports of its LMP2 class victory at the Rolex 24 at Daytona because of a technical infraction. The victory was given Wednesday to runner-up United Autosports… ...

DAYTONA BEACH, Fla. — This year’s Rolex 24 has ended. The event brought fans worldwide to Daytona Beach and kicked off the busiest time of year for the area. Unlike the Daytona 500, the ...

There are very few events in motorsport that are more contentious and grueling than a 24-hour race. The GTD Pro class at last weekend’s Rolex 24 at Daytona perfectly exemplifies how endurance ...

The Rolex 24 win adds to Team Penske's recent string of successes, including the 2024 IMSA GTP title, back-to-back Indianapolis 500 wins, and the 2024 NASCAR Cup Series championship.

Porsche Penske Motorsport on Sunday won the Rolex 24 at Daytona for the second consecutive year, and third time overall, to continue the domination “The Captain” flexed all of last season.