Focusing the conversation around ROI can dissolve crucial language barriers between marketing and finance, InMarket CEO Todd ...

From the blog of Shmuel Kadosh at The Times of Israel ...

Drawing from insights helping clients increase engagement, here are five key strategies to enhance the ROI of your corporate ...

Many employers face a formidable quandary: how to balance the rising cost of benefits with growing employee wellness needs.

The crypto market is no stranger to explosive trends, but meme coins have taken speculation to the next level. With their mix ...

The authors have analyzed years' worth of public data breaking down the costs and returns associated with claiming horses ...

Brands are now increasingly treating billboards as 'baits,' investing heavily in OOH with the explicit goal of driving social media virality ...

A study published in 2021 found that "76% of U.S. workers reported at least one symptom of a mental health condition," and "84% of respondents said their workplace conditions had contributed to at ...

There are many reasons people renovate their homes. Quite often, it’s for personal enjoyment and comfort. Sometimes, a ...

A new framework inspired by the RICE scoring model balances business value, time-to-market, scalability and risk for your first AI project.

SLMs and LLMs are just one part of the value chain. ROI considerations include model, infrastructure, and GPU costs.