What makes a law firm a best-in-class financial performer — and how to make my own practice more successful and enjoyable?

"If Gerry got on something he didn't give it up and he kept going until there was a solution," said Wendy Ginsberg.

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s simplified to just two stages.

How does Cody Boeck sort through the noise and narrow down which technologies are actually worth the investment? He created a Venn diagram to guide his evaluation process.

Opinions expressed are those of the author. Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets ...

Founded last year, Pay-i has developed software that takes usage data from generative AI tools and combines it with key performance indicators (KPIs) to provide real-time insights on ROI for ...

According to the Education Data Initiative (EDI), the average bachelor’s degree has a lifetime return on investment (ROI) of nearly 682% — but it takes a long time just to break even.

However, experts caution that an overreliance on retargeting may do more harm than good — cannibalizing brand ROI, stalling growth, and even irritating loyal customers. Anand Jain, Co-founder ...

Below, 19 Forbes Business Council members share ways businesses can measure the ROI of AI initiatives. Read on to learn specific metrics they recommend businesses closely track.

The problem isn’t asking about ROI. It’s asking too early, too narrowly, and too literally. Taking too rigid an approach could cost you the real prize: broad, compounding businesses ...

A new report details how AI plus behavioral science bridges payer-member divides and helps capture lost ROI. Personalization has been a paradox for payers. Health plan leaders believe that ...

The biggest questions companies have about their marketing campaigns entail what return on investment (ROI) they're getting for the money they spend. In this article, we’ll look at a few ...