Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger ... Federer and Elmo playfully clearing up any confusion around On's brand name and logo ...

In retirement, Roger Federer continues ... The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way.

On’s relationship with Roger Federer has been fruitful for all parties involved ... On But it’s not exactly de-branded, either. The On logo is now no longer embossed and is much larger compared to the ...

The "RF2" logo adorning the latest launch from shoemaker On comes after tennis legend Roger Federer and Kith founder Ronnie Fieg squared their shared initials. The RF2 could also represent the ...

When Roger Federer ... In 2006, he wore a logo on the left breast pocket of his jacket with his last name; the following year, he wore his initials for the first time: RF. Federer was a pioneer ...

The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays ...