Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and ... the new spot shows Federer and Elmo playfully clearing up any confusion around On ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Rafael Nadal has talked about his intense rivalry with Novak Djokovic and Roger Federer. The three modern greats have dominated world tennis for the past 20 years, sharing an astonishing 66 Major ...

Novak Djokovic feels ‘blessed’ to break a record previously held by fellow tennis legend Roger Federer at the 2025 Australian Open. Djokovic defeated Jaime Faria 6-1 6-7 6-3 6-2 in the second ...

Former world No.1 and four-time Grand Slam winner Jim Courier has claimed Roger Federer is only the third-best player of all time. Courier, alongside Federer's former coach Paul Annacone ...

Novak Djokovic is jealous of Rafael Nadal and Roger Federer despite clinching more Grand Slam titles than the iconic pair. That's according to Tim Henman, who thinks the Serbian "craves the ...

with another impressive victory at the Rotterdam Open that sees him match a feat from the legendary Roger Federer. De Minaur could have been forgiven for being down on himself after being ...