Thus, it would appear a mascot is returning to IU's sidelines. When the 2025 Indiana football schedule was released, there were more hints at the bison's return.

Video of IUSG voting for a bison mascot follows, leading into DeVries, Cignetti, then the stationery and the view from above Memorial Stadium. It concludes: "Hoosier the Bison, coming fall 2025." ...

In 2014, Duolingo decided to "gamify" their mascot, making him cuter and more animated, according to Apple Developer. By 2018, the Duo the Owl users know and love (or fear) was released.