The new Everything Toasted Chips the exiting product line that includes Ranch, Cheddar, Sour Cream and Onion and others. The product is available now. This is just the latest innovation from RITZ.

In Ritz's 2025 Super Bowl ad, famously salty duo Aubrey Plaza and Michael Shannon pull up to the Ritz Salty Club — where an attitude is required for entry — only to encounter a smiley Bad Bunny.

The 60-second ad spot, which was filmed in November 2024, was Plaza's first onscreen appearance since her husband Jeff Baena's death.