Display Retargeting Ads Display retargeting ads are the typical static banner ads you see as you visit other websites or use mobile apps. Here’s an example you might see from us.

FetchBack has unveiled a tool dubbed Keyword Retargeting that lets publishers and advertisers serve ads based on specific keywords related to user intent and preferences. Unlike typical ...

A number of ads follow, either in a linear way (i.e. ad 2 follows ad 1, and it is then followed by ad 3, ad 4, etc) or with a few alternative follow-ups that keep the story open and engaging.

Companion display ads for audio The podcasting ad market is still dominated by host-read ads featuring affiliate codes that provide audience members with discounts when they purchase a product or ...

Lucky for Discovery users, that ad unit has several advantages over standard Google Display campaigns (and search, too). AI Search, SEO, & Content Marketing Trends and Predictions for 2025 ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Retargeter Reports Is an IPO far away for personalized ad retargeter Criteo? They’re already reporting quarterly ...

Simpli.fi added CTV Retargeting this week, expanding its Performance CTV offering and its focus on programmatic advertising and agency management software. This latest capability enables ...

Image: Rebecca Debono. “Starting at the top, it’s got clear logo placement, that really helps to build brand awareness,” Debono said, referring to a top-of-funnel ad example (shown above).

For example, by specifically retargeting those customers who had added to their online carts over the previous 30 days, and spotlighting the specific items they had browsed or put into their carts, ...