Similarly, there are an essential 3Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting ... You can also personalize remarketing display ad ...

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

What is an example of a mobile affiliate CPA program? An example of a mobile affiliate CPA program is the Tapjoy CPA network. Tapjoy is a popular mobile ad and app monetization ... including video ads ...

Marketing strategies, such as retargeting and the careful use of in-app purchases ... a significant impact on a brand’s market positioning and overall presence. For example, by optimizing app store ...

The first step is developing a unified customer profile that aggregates behavioral, transactional and engagement data across ...

Purpose-built by Airtory to simplify and accelerate the creation of Rich Media CTV and Display ad creation, AdCTV enables advertisers to build high-impact, interactive creatives faster and more ...

The medium rectangle is a rectangular display ad that typically appears on webpages and inside mobile apps. Its dimensions are usually 300 pixels wide by 250 pixels tall, making it big enough to be ...

DALTON — Police Chief Deanna Strout is not happy with the town. After the police budget was the only budget item rejected by voters at the annual town meeting on May 5, Strout says the morale of her ...

Add articles to your saved list and come back to them any time. The Australian War Memorial will update the text accompanying its displays about Ben Roberts-Smith after the former soldier lost his ...

The Unitarian Universalist Church of Pittsfield is hosting an open house and community dinner from 5 to 8 p.m. Tuesday, May 20, in the Social Hall, 175 Wendell Ave. The evening includes dinner, ...

If we want to be a more productive nation, we would do well to follow the British example. To that end, the Business Council of Australia is currently developing a “to-do” list of commonsense ...

Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.