Retargeter B looks like it has a lower cost of conversion, but overall our retargeting costs have increased. Not good. So what to do now? In the case at hand, you need to modify the terms of ...

If you’ve seen the same advertisements repeatedly on your social media feeds after searching online for a product, you’ve likely been subject to retargeting. Retargeting is a way for brands to serve ...

For this reason, she argued that budgeting purely for user acquisition has less guarantee of obtaining spending players than putting funds into retargeting known spenders. In fact, she claimed that ...