Sharaf DG, the Middle East's premier electronics retail chain, has transformed its customer engagement strategy through an ...

As third-party cookies disappear, video publishers face a stark reality. Without precise targeting and retargeting, their ad inventory risks becoming commoditized. For midsize players like FAST ...

Criteo S.A. ( NASDAQ: CRTO) Q4 2024 Results Conference Call February 5, 2025 8:00 AM ET Melanie Dambre - Vice President-Investor Relations Megan Clarken - Chief Executive Officer Sarah Glickman - ...

While paid retargeting of organic traffic has been ... a video on client acquisition costs – a commonly discussed topic in marketing – can be embedded across multiple relevant articles.

For this reason, she argued that budgeting purely for user acquisition has less guarantee of obtaining spending players than putting funds into retargeting known spenders. In fact, she claimed that ...

The new tools by the Chinese mobile SSP provider aim to help Indian game development studios overcome their marketing challenges and expand into international markets.

If it is not fixed, the performance space will disappear, and brands will struggle to discover new audiences at low cost. If you demonize ... a brand’s own heavy retargeting?

A website is not just an online presence-it is a powerful platform that enables small businesses to grow attract customers and increase profits Many small business owners rely on word-of-mouth or soci ...

From advanced advertising tools to dynamic pricing and international expansion, here are my best tips for how to thrive on ...