Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

Still building campaigns around the same old audience segment? You’re not alone – most marketers are. Not because it’s ...

Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to ...

The Trade Desk bets on retail media as its next growth engine, building on CTV success and deepening ties with major retailers.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase in average order value in the second quarter of 2025. This was attributed, ...

Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to ...

While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.

Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply compared ...

If you’re in real estate, you’re well aware that today’s buyer is online first and in-person second. From a Pune apartment to ...

The ₹1 marketing gimmick might look like a great deal to consumers, but it reflects a deeper strategy around sampling, dead stock clearance, and boosting GMV optics. While some brands have cracked the ...