Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

How much will the DC military parade cost? All that pageantry comes with a price tag. Officials initially estimated the Army Birthday Festival and parade would range in cost from $25 million to ...

Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.

In this article, we discuss mobile retargeting and why optimizing toward ‘cost per re-engagement’ may actually be doing your campaigns more harm than good. Read on to find out why, and learn ...

Retargeting campaigns, in essence, use identifiers to pinpoint users who have previously installed an app and then expose them to ads re-promoting that app when the user is going about their online ...

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

Retargeting helps move those prospects you paid to get into the funnel down the path to a potential purchase and make your existing PPC campaigns more successful in the long run.

Learn more here about app retargeting — from strategic best practices to working with a retargeting partner to maximize the success of your campaigns.

Google “cost of owning a dog,” and you might have a hard time estimating expenses based on the results. Knowing the average cost for different services can help you plan for dog care expenses.

Retargeting needs a creative reboot Retargeting, once a go-to for digital marketers, now faces growing challenges—from static creatives causing consumer fatigue to its inability to serve complex ...

The cost of charging an electric vehicle (EV) on a road trip will vary based on many factors. Here's how to estimate how much your trip will cost.

The average cost of travel insurance is about 5% to 6% of your total trip cost, but you can influence how much you pay by the coverage choices you select.