Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2. The report was based on data from a ...

Online, it can take numerous impressions to make the equivalent of a first impression in the physical world, which is why online marketers have been so taken by remarketing and retargeting.

Complaints against a Domino’s Pizza ad have been upheld by the Advertising Standards Authority (ASA), after the watchdog found content promoting an HFSS product was likely to appeal to children. The ...

LOS ANGELES, Aug. 27, 2025 (GLOBE NEWSWIRE) -- JointCommerce, a programmatic advertising technology and consumer data marketplace platform, today announced expanded capabilities that enable retailers ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

The pharmaceutical lobby is ramping up its opposition to nonprofit health systems’ expanding use of the 340B Drug Discount program with the launch of an advertising campaign describing the subsidies ...

Virgin Media has unveiled the latest chapter in its ‘To Better and Beyond’ brand platform, this time starring a curious, adventurous elephant in a spot titled ‘Trunk Trucker.’ Created by VCCP, the ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership, culture & equity in business. Is the verdict still out on who has great jeans? If so, a ...

The FDA has approved a subcutaneous formulation of lecanemab (Leqembi Iqlik, Eisai/Biogen) for maintenance dosing in patients with Alzheimer’s disease (AD) with mild cognitive impairment (MCI) or mild ...

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