Absolut Vodka is celebrating the legacy of pop artist Keith Haring with the limited edition—Absolut Haring—nearly four ...

He studies brand aesthetics, logo design, and brand personality. He has published his work in leading journals like the Journal of Marketing Research and Journal of Consumer Research.

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

Pan Am declared bankruptcy following stresses caused by the 1973 oil crisis, and the lawsuits that followed the bombing of ...

Generative AI's potential to bolster business is staggering. According to one 2023 estimate from McKinsey, in the coming ...

In a world chasing clicks, a few minutes on air can deliver visibility and credibility, building the kind of lasting trust ...

Designer Vera C Wang, founder of slow fashion brand Verafied, said that "it is not just a matter of price. It is about ...

From eight-year-old ‘influencers’ to trans anarchists, today’s gun owners aren’t who you think - IN FOCUS: The demographics ...

Emily Caswell is the Brand Manager for VIEW Group, the branding division of View Newspaper Group.