BI is an overarching framework used by businesses to prepare data for analytics reporting and AI use cases, which in turn support business operations and decision-making. Defining the differences ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace ...

Govinda, Senior Manager at Cognizant, has 14+ years of expertise in SAP & Non-SAP Data Analytics, delivering innovative BI solutions. Delivering accurate and efficient Group Reporting (GR ...