DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.

Watch the market go there.” Thus the Remington Model 700 American Hunter rifle wore a 20-inch, medium-contour, ... Imagine heading into the wild with the smallest form factor of a hunting rifle ...

An island resident designed and made a 3D-printed gun, an example of how enthusiasts abroad embrace firearms technology nurtured in the United States.

Remington Ammunition is pleased to announce the availability of its new rimfire, Standard V. This new rimfire product is the solution for high-volume shooters seeking an economical cartridge chambered ...

The Marlin XLR is another fine .30-30 lever-action rifle with a less traditional look. Featuring a laminate stock and stainless-steel components, this gun will take on all weather conditions. And its ...

United Airlines CEO Scott Kirby criticized the budget airline model in a recent interview. Speaking at The Wall Street Journal's "Future of Everything" event, Kirby said the model was "dead." ...

Here’s how to get your hands on the Marksman Rifle. How to get Essex Model 07 in Warzone & BO6 The Essex Model 07 can only be unlocked through the Ballerina event, which begins on June 5 , one ...

Unlike other Rossi lever-actions chambered for pistol cartridges, the Rossi R95 is chambered for the all-American .30-30 Winchester rifle cartridge.

CZ’s Shadow 2 line of pistols has taken the classic and groundbreaking CZ 75 and brought it into the 21st century with modern materials, re-designed ergonomics, an accessory rail and optics ...