AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

Marvel has unveiled its collectors popcorn bucket for The Fantastic Four: First Steps, featuring Galactus' head. Check it out ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

AMC Entertainment (AMC) will play even more commercials in its theaters before the start of each movie, according to a ...

NEW YORK, May 19, 2025--(BUSINESS WIRE)--Regal Cinemas and IMAX (NYSE: IMAX) today announced an expansion of their longstanding partnership with an agreement for four new IMAX® with Laser ...

The latest deal signals Regal Cinemas is back spending on theater upgrades after parent Regal Cineworld emerged from a financial restructuring process. By Etan Vlessing Canada Bureau Chief Regal ...

A Regal Cinemas patron voluntarily dismissed the Video Privacy Protection Act suit that she filed in March against the movie theater brand. The customer had alleged ...