I’m a big fan of Victoria Beckham’s Future Lash for that reason: it’s a tubing mascara that subtly defines lashes while ...

A new wave of tweakments, tools and products can bring back volume to mature lips - subtly. Plump up without the trout, says ...

The former Spice Girl has released three exclusive lip liners in her private custom shades for her birthday, but they're only ...

One editor puts three different primers to the test during a sweaty three-day weekend at Coachella festival. See her results ...

Not only does Kierah Hamilton have a keen eye for fashion – her taste also extends to beauty, interiors and food. From the ...

Are you busy? Running late? Chronically short on time? The pros share five steps for a fail-proof, quick beauty regime.

As beauty continues to embrace the power of simplicity, minimalist trends are reshaping our routines, products and priorities ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you're not a lover of obviously lined lips but still want to achieve a fuller or more defined pout, lip contouring is the ...

As "lip combos" become less of a trend and more of a habit, lip liners have surged in popularity. Here, a breakdown of the top 10 lip liner brands by Google searches, according to Spate.

Best eyebrow pencils 2025. How to find the best eyebrow pencil for you, with expert tips on how to apply eyebrow pencil and ...