As mercury rises, homeowner chooses a reflective roof The public may be more receptive to cool roof policies than industry lobbyists suggest.

This little-known ‘dark roof’ lobby may be making your city hotter It began with a lobbyist’s pitch. Tennessee Rep. Rusty Grills says a lobbyist proposed a simple idea: repeal the state’s ...

So in 2023, he used $100 worth of white reflective roof paint to coat his roof. Henry said he and his wife immediately saw the indoor temperature drop. They reduced their electricity use by 24%.

In low-income households, climate change comes as sweltering nights under metal roofs, flooded homes, rising electricity ...

Atlanta is embracing a cheap, effective way to beat urban heat: ‘cool roofs’ White or reflective roofs significantly reduce temperatures. Atlanta is the latest city to mandate their adoption.

Atlanta is now requiring that new roofs be more reflective. Experts say cool roofs are an effective way to save people from ...

The Atlanta City Council recently unanimously passed a "smart surfaces" policy requiring new and replacement roofs to meet high solar reflectance standards-- meaning they have to be built with ...