The late Austrian billionaire Dietrich Mateschitz took a decade to graduate from university and started out marketing hygiene ...

Available to the impulse channel from July, Red Bull is helping retailers to communicate value to their shoppers with two new ...

From Sebastian Vettel’s dominance to Pierre Gasly’s demotion, this is how each of Red Bull’s 14 Formula 1 drivers fared while ...

Red Bull, the energy drink that gives you wings, didn’t start in the flashy streets of Europe. It all began in Thailand with a struggling entrepreneur named Chaleo Yoovidhya, who crafted an energy ...

This Red Bull drinker clearly has energy to burn. A Swiss woman’s intense passion for the popular energy drink has gone viral after she reportedly got the can’s barcode tattooed on her skin.

Christian Danner says he cannot see Sebastian Vettel being Red Bull's salvation in the midst of "this hullabaloo." ...

This will undoubtedly trigger a massive shift at the very top of F1. Will Horner finally answer Ferrari’s call?

Following Christian Horner's sacking as Red Bull team principal, it was quickly announced that current Racing Bulls team ...

Inter Milan have reportedly agreed a commercial deal with Budweiser, and are also in talks with Red Bull Salzburg.This ...

After 20 years with the Team, Christian Horner departs Oracle Red Bull Racing as Team Principal and CEO. We thank him for his ...

Chalerm Yoovidhya is Thailand's richest individual with a net worth of $44.5 billion, driven by Red Bull's global sales of 13 billion cans worldwide. The Yoovidhya family’s wealth rose by $8.5 billion ...

A week after Christian Horner's surprise dismissal, it was revealed how it happened. An express meeting with the Red Bull hierarchy, without so many detours and in a surprising way ...