These drink brands stir devotion through bold flavors, nostalgia, and smart marketing. From soda to energy drinks, they inspire tattoos, collections, and more.

Red Bull, the energy drink that gives you wings, didn’t start in the flashy streets of Europe. It all began in Thailand with a struggling entrepreneur named Chaleo Yoovidhya, who crafted an energy ...

The late Austrian billionaire Dietrich Mateschitz took a decade to graduate from university and started out marketing hygiene ...

Available to the impulse channel from July, Red Bull is helping retailers to communicate value to their shoppers with two new ...

Redbull: It gives you wild ideas. A Swiss woman is such a fan of Red Bull that she reportedly got the energy drink can’s barcode tattooed on her skin – and it amazingly works at self-checkout ...

Red Bull Racing has fired CEO and team principal Christian Horner after 20 years, the team announced Wednesday.

Felix Baumgartner, the Austrian extreme adventurer who hurtled to earth from more than 24 miles high in 2012 and became the ...

This Red Bull drinker clearly has energy to burn. A Swiss woman’s intense passion for the popular energy drink has gone viral after she reportedly got the can’s barcode tattooed on her skin.