But for many advertising and design enthusiasts, the question remains: Why is Coca-Cola’s logo red? Many brand logos have hidden messages or stories behind their design, and Coca-Cola’s is no ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Red Bull's F1 Academy car has a bespoke look for the Canadian Grand Prix weekend, which reflects the all-female series' aims ...

Though the Chicks logo depicted two smiling chickens, back-to-back, against a red, yellow and black background, Buc-ee's claimed that the logo copied Buc-ee's "iconic marks," like color ...

The brand says its refreshed identity “bridges heritage and modernity” while keeping its signature red badge and yellow background that ... the Lipton logo is in all-caps.