Opinions expressed are those of the author. Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets ...

Interpret it holistically. The formula for ROI is straightforward: First, subtract the marketing costs from the revenue to find the net profit of your efforts. Then, divide that number by the ...

Companies like linkhouse have embraced smart email marketing to boost engagement and build customer trust. By applying these strategies, you’ll not only grow your subscriber base but also increase ROI ...

Speaking about the new campaign introducing the ‘Super ROI fans’, Basu shares how humour can fuel brand relevance and why digital-first thinking is now baked into their marketing DNA.

Heeet delivers a straightforward, unified view of previously fragmented data within Salesforce, empowering marketing and finance teams to confidently assess SEO ROI with a single tool. SEO is more ...

Multi-channel marketing doesn’t mean you need to be an ... of advertisers leveraging a multi-channel strategy see stronger ROI. Additionally, 60 per cent report that these campaigns meet or ...

Less than that, and you're spending too much on acquisition; more than that, and you could safely spend more on your content marketing to help your business grow faster. So, a lifetime value of $200 ...

But how do they do it? The answer starts and ends with their ability to demonstrate a significant, positive return on investment (ROI) in the marketing department. To truly cement their position in ...

MCTR produces around 100 campaigns annually and leverages a living casebook of proven strategies to implement with new customers, minimizing risk and maximizing marketing ROI. Unfortunately ...

Funnels. Decks. Outreach. But nothing — nothing — has matched the ROI of giving a darn. My friend and mentor, the late John Ruhlin, knew this better than anyone. John built his career — and ...