Digital marketing is an indispensable engine for growth ... proving return on investment (ROI) at both the top and bottom of the funnel is complicated. That complexity is further amplified ...

In some cases, executive teams remain unconvinced that marketing is pulling its weight. When strategies aren’t aligned with ROI and results aren’t consistently measured, marketing becomes a ...

Optimising Marketing ROI: Snowflake empowers Canva to predict customer lifetime value and optimise its marketing spend across various channels. These analytics capabilities provide the insights ...

What do these activities contribute to the business's bottom line? Without proving their marketing ROI, it's almost impossible to justify your marketing budget. Unsurprisingly, companies want hard ...

Before you can decipher your B2B influencer marketing campaign's ROI, you must know how much of what you make is profit. If you sell a physical product to businesses, how much are the raw material, ...

How then can one break-through? In another case, we worked with an ecommerce app which saw growth marketing ROI falling and realized the need to sharpen their understanding of their target ...

Marks & Spencer’s marketing leadership is undergoing a reshuffle, as the brand’s clothing and home marketing director Anna Braithwaite departs the business, with food marketing director Sharry Cramond ...

‘Only half of marketing works’ I’ve often heard this said in jest as a mis quotation of John Wanamaker’s famous line: “Half the money I spend on advertising is wasted; the trouble is I don’t know ...

UltraTech Cement, a subsidiary of Aditya Birla Group, has shifted its marketing strategy from hyperbolic advertising to focusing on consumer needs, especially targeting first-time home builders ...

FOMO still drives AI investments, but with only 25% of projects meeting expectations, chief executives may be shifting from ‘fail fast’ to a slower, more intentional approach. Nearly three ...

The gap between scientific data and commercial marketing is wide enough to demand a sober, data-driven look at what we know — and what we don’t — about the moon’s most hyped commodity.