Opinions expressed are those of the author. Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets ...

Less than that, and you're spending too much on acquisition; more than that, and you could safely spend more on your content marketing to help your business grow faster. So, a lifetime value of $200 ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

2023 was a year of many innovations and changes. The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation, and numerous other technologies have ...

But also, retailers are seeing success on Instagram when they engage with Influencer Marketing. And almost 50% of social marketers say ROI on influencer marketing is better than other channels. A ...

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