Determining the ROI on a newsletter program is not as straightforward as it is for a standard direct mail or direct email campaign. For most direct marketing campaigns, determining the ROI requires ...

If marketers don't understand the ROI of their marketing efforts, they can't possibly know that those efforts are benefiting the bottom line. That's especially true with content marketing, which is ...

Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

The costs associated with clinical trials are a major bottleneck to drug development and affordability. And, although clinical trials are in a period of innovation, it's not always clear that ...

A plan will help you track your results and measure your ROI from each strategy you try. Here is a quick guide to getting the most out of your mix of marketing strategies: The key to successful ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.