Marketers beware, this might hurt: Using ROI to gauge impact can severely distort the true value marketing is delivering for your organization. Oh-Oh! Sure, it’s hard to have a marketing ...

Marketing ROI Rule 3: Know What You Want Each specific company has to decide what should go into calculating its marketing ROI and what criteria should be considered for measuring success.

Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns. The post Why ROI is undermining B2B marketing ...

The ROI of a marketing plan is different from that of an email newsletter. Email newsletters are a specific tactic, and typically well defined. In fact, we have some great calculators on our site that ...

Every business is different, so the bar varies from product to product and from market to market. In marketing terms, an ROI of 5:1 is considered a strong return on investment—in other words ...

Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky. Today, marketing can be thought of ...

Influencer Intelligence’s latest report, Influencer Marketing 2020, reveals 84% of marketers feel proving the ROI of influencer marketing is a challenge. As investment continues to rise, it’s ...

If you're ready to make 2024 the Year of Marketing ROI, this is the webcast for you. Join two marketing leaders who have successfully done the work of growing RIAs, custody platforms, and asset ...

Search Engine Land » SEO » ROI-driven content marketing: Aligning strategies with revenue goals Chat with SearchBot Please note that your conversations will be recorded. In the cut-throat world ...

Maximizing your marketing ROI requires a data-driven approach that provides quantifiable insights into which marketing channels are producing more of your best clients, and which ones are not.