LOS ANGELES (AP) — NBC is continuing its strategy of infusing the Olympics with pop culture and celebrity appeal to generate momentum ahead of the Milan-Cortina Winter Games in Italy next year.

“Ray and I teamed up for the Olympics ... “Let’s just say, we thought ‘luge’ was a type of pasta.” Romano and Maniscalco filmed the commercial in Los Angeles, with the mountaintop ...

This time, Italian American comedians Ray Romano and Sebastian Maniscalco will make their debut during a comical promotion, the network said on Wednesday. The commercial will air during NBC’s ...